Ford Uses Self-Driving Technology to Help Small Businesses

2019 Ford Mustang | Courtesy Ford | Sauk City, WI

Self-driving technology is new, exciting, and has a lot of promising applications. Ford recognizes the limitless possibilities of self-driving technology and is working with a group of small-business owners who operate flower shops, dry cleaners, and a pet car shop in Miami, to see how self-driving tech can work to improve their business flow.

Delivery is an often-requested service of a florist, but many smaller shops cannot afford the cost of a dedicated driver. A clever solution may be on the way in the form of a fleet of self-driving cars that serve multiple businesses in the area at once.

The service works via a mobile application. When the florist has a delivery request they need only request one via the app, receive a notification when the self-driving vehicle has arrived, and then load the cargo into the storage area. The recipient then receives a call or other notification to go out and retrieve her beautiful arrangement from the vehicle when it arrives. The vehicle then continues on its way to another delivery, perhaps for a completely different business, like a dry cleaner.

The technology is still in the trial phase, and no driverless vehicles are currently in service, but the trials that are currently collecting data have been promising and the potential for this service to help owners of small businesses in a variety of fields is very exciting.

We’re eager to see how Ford will use self-driving tech to help business owners. Contact Courtesy Ford today for more information!

Google-Ford Partnership to Produce Driverless Cars

Google-Ford Partnership

Google-Ford Partnership

The new year is upon us, and seemingly full of upcoming technology innovations. One of the innovations that many companies are striving for is driverless cars. Although 2016 does seem promising for technology growth, driverless cars probably won’t be part of everyday life – yet.

Ford and Google have reportedly decided to collaborate on creating driverless cars, also referred to as autonomous vehicles. Many companies such as Apple, Tesla, and Nissan have already started test-driving prototypes. However, the partnership of Google and Ford may be the best push for autonomous vehicles.

Google and Ford both possess things that the other one needs. Google has the technology, particularly how it relates to autonomous controls. Ford has been creating vehicles for over 100 years, so they have a lot of knowledge on the structure and needs of cars.

Despite the power team, there will still be challenges in engineering, such as developing a network of sensors to act as the car’s eyes and ears. In addition to the designing/building challenges, there are also the legal and social issues of incorporating driverless cars in society.

Official word of the Google-Ford partnership is expected sometime in the near future. Only time will tell what this partnership will achieve, but we at Courtesy Ford are excited to see what the future holds.